Contra deals are the pragmatic approach to getting more for your marketing budget and with many marketing budgets coming under constant pressure, they are a great way to maximise ROI, improve partnership activity and can be a great
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Getting a competitive advantage in business can be challenging, particularly if you are operating through traditional business methods. Bartering (trading without currency) gives you access to a whole range of different business who you may not have operated
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We all know that cash is king, and is often referred to as the ‘life-blood’ of any business. This analogy is as true now as it was in the 2008 financial crisis and even as far back as
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Cash is great as it attaches an instantly recognisable extrinsic value that all those within a given society have agreed upon. This makes dealing with each other, whether it be in businesses or individuals much easier and
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Getting the right product and services together to offer in a contra deal can be a challenge but you should not make the mistake of underselling yourself. If you are in business and operating (particularly through these challenging
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So, you have readied your business assets and are primed to start the profitable journey of bartering with local businesses, but how exactly do you ask a company for a contra deal? Well, there are several different
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Times of economic hardship is a tough place for any business to be in, particularly if you are a small company where a firm grip on cash flow could make the difference between your business flourishing or
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Given the current situation many businesses are facing, it is understandable that directors are looking to get a grip on the company finances by tightening up operations, however, if this is done on a large scale it could
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Contra dealing doesn’t have to be complicated, however, if you do not pay attention to the details of managing the relationship between your contra dealing clients it can lead to some confusion down the road. The lack of
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Keeping your business sustainable and competitive is reliant on healthy growth year in year out and a robust plan on how you are going to deal with upcoming events. Staying open to new ways of operating is
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Keeping costs down is a key part of good business no matter what size you are, and there are often ways to ‘trim the fat’ in many different areas of an organisation. One of the key areas that
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