Contra deals are the pragmatic approach to getting more for your marketing budget and with many marketing budgets coming under constant pressure, they are a great way to maximise ROI, improve partnership activity and can be a great
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Running into liquidity issues is not a position any company wants to be in, however, if it does happen getting out of it promptly is crucial to the long-term survival of your business. Finding ways to get value
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The Bartering of goods and services is often only taken up during times of economic difficulty, with a focused goal of improving cash flow and saving money. Despite this relatively short-term goal, many go onto to incorporate bartering
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Getting as much value as you can out of each, and every transaction is crucial to running a business that is sustainable in the long term. Not only will this help increase cash flow, but it could also
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Getting a competitive advantage in business can be challenging, particularly if you are operating through traditional business methods. Bartering (trading without currency) gives you access to a whole range of different business who you may not have operated
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We all know that cash is king, and is often referred to as the ‘life-blood’ of any business. This analogy is as true now as it was in the 2008 financial crisis and even as far back as
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Cash is great as it attaches an instantly recognisable extrinsic value that all those within a given society have agreed upon. This makes dealing with each other, whether it be in businesses or individuals much easier and
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Getting the right product and services together to offer in a contra deal can be a challenge but you should not make the mistake of underselling yourself. If you are in business and operating (particularly through these challenging
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So, you have readied your business assets and are primed to start the profitable journey of bartering with local businesses, but how exactly do you ask a company for a contra deal? Well, there are several different
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Times of economic hardship is a tough place for any business to be in, particularly if you are a small company where a firm grip on cash flow could make the difference between your business flourishing or
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Given the current situation many businesses are facing, it is understandable that directors are looking to get a grip on the company finances by tightening up operations, however, if this is done on a large scale it could
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