Contra deals are the pragmatic approach to getting more for your marketing budget and with many marketing budgets coming under constant pressure, they are a great way to maximise ROI, improve partnership activity and can be a great
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Since March 2020 face coverings have become the new norm, with members of the public taking to the streets clad in masks a common sight. From snoods worn in colder weather to disposable masks and face shields, there
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Many individuals are becoming more environmentally conscious, and this ethos is now extending into businesses. We all need to do our bit, and there are plenty of ways to make your office more ‘green’. Of course, this does
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Running into liquidity issues is not a position any company wants to be in, however, if it does happen getting out of it promptly is crucial to the long-term survival of your business. Finding ways to get value
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The Bartering of goods and services is often only taken up during times of economic difficulty, with a focused goal of improving cash flow and saving money. Despite this relatively short-term goal, many go onto to incorporate bartering
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Getting as much value as you can out of each, and every transaction is crucial to running a business that is sustainable in the long term. Not only will this help increase cash flow, but it could also
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Getting a competitive advantage in business can be challenging, particularly if you are operating through traditional business methods. Bartering (trading without currency) gives you access to a whole range of different business who you may not have operated
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We all know that cash is king, and is often referred to as the ‘life-blood’ of any business. This analogy is as true now as it was in the 2008 financial crisis and even as far back as
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Cash is great as it attaches an instantly recognisable extrinsic value that all those within a given society have agreed upon. This makes dealing with each other, whether it be in businesses or individuals much easier and
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Getting the right product and services together to offer in a contra deal can be a challenge but you should not make the mistake of underselling yourself. If you are in business and operating (particularly through these challenging
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So, you have readied your business assets and are primed to start the profitable journey of bartering with local businesses, but how exactly do you ask a company for a contra deal? Well, there are several different
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