A contra deal involves the exchange of goods or services between two or more parties, and it can be an incredible way for new business owners operating from home to build both their reputation and their enterprise.
The practice has experienced a remarkable resurgence in recent years. The internet has made it possible to find and broker deals easily, and the digital marketplace has become a fertile ground from which to rapidly reap the benefits of such arrangements.
The most important benefit is that you’re able to maintain your cash flow. People who begin operating from home are often starting a new business, in which case costs need to be kept as low as possible. Since contra deals see you swapping services instead of money, you’ll be able to leverage your own skills for payment instead of dipping into your bank account. At the same time, you’re in a position in which you can showcase your expertise.
This is good news, since an exchange of services also makes it easier to build a relationship. Part of the problem about working from home is that you’re cut off from other businesspeople. Conferences and networking functions are always an option, but contra deals enable to you build relationships while you work.
It’s the digital equivalent of face to face, and you’ll be able to take advantage on a global scale. Working for home has exploded in popularity due to the rise of the internet, meaning that your small home office is essentially location independent. You can choose to barter with companies in any industry or location.
This often works out simpler than going through costly currency conversions, and it means that you’ll be able to build up a global network of contacts and references without even leaving the house.
This allows you to rapidly develop your role within the marketplace, and use deals to gain references and referrals instead of sitting at your computer sending out prospecting emails, or making those dreaded cold calls. Using contra dealing, you can effortlessly establish yourself from home.